AUCKLAND EVENTS

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  • Better Exporting seminar - Routes and channels to market

    Wednesday 10 May 2017

    Determining which markets, and to what extent a market can support sustainable export growth can be a real challenge. Getting it right the first time makes all the difference given the constraints of time and resources. It can be one of the trickiest aspects of exporting. There are key strategies you can implement to proactively select and understand markets, and develop products that maximise value to customers and sales potential. This workshop will provide insight on how you can effectively implement research, strategies and design thinking to understand the feasibility of an offshore market, and to ensure this market will support the growth you are looking for across your business. Our presenters will cover: - Ways you can research and understand a potential target market - How you can be more effective in targeting new markets and why this is important - How design thinking can be an effective tool in understanding a potential target market

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  • Export Masterclass workshop - Market research and validation

    Thursday 11 May 2017

    Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing an Omni channel strategy suitable for your products and business. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to develop Omni channels within your own business.

    Learn More REGISTER!
  • Better Exporting seminar - Routes and channels to market

    Thursday 11 May 2017

    Understanding different routes and channels into offshore markets can be very confusing. Having a clear distribution strategy in all key markets is critical to your success. Do you sell online? through distributors or agents? to another manufacturer? or across a mix of different channels? To ensure the right strategy, it is important that you understand all of the options and how they can support long term sustainable growth for your business.

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  • Better Exporting seminar - Competitive and brand advantage

    Wednesday 24 May 2017

    Trading on the global stage is competitive and challenging. Creating a disruptive proposition is a strategy to ensure you stand out from the crowd giving you a strong brand advantage. Our presenter will share valuable insights into how you can stay one step ahead of the curve and your nearest rival. Come along to hear: *Ways exporters can be more internationally competitive and turn insight into competitive advantage *How exporters can gain greater awareness of their competitive and brand advantage *How a compelling brand and story can allow a business to stand out from the crowd Presenter: * Dan Hansen - Director, MSM Sales Management Specialists

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  • Export Master class workshop - Routes and channels to market

    Thursday 25 May 2017Auckland

    Ever wondered what channel is the right one to use to get to your consumers and drive sales? Join us for a half day workshop where we dive deep into the topic of Omni channels – a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience no matter the channel they are buying from. Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing an Omni channel strategy suitable for your products and business. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to develop Omni channels within your own business. In particular, we will look at the following in detail: - identifying the optimal channels to market for your business - pros and cons of channel options - implementing a multi-channel approach to market - planning for success - implementing digital channels - implementing social media as a channel to market - co-ordinating a multi-channel environment - managing channel conflicts The core objectives are to leave this session with: - an in-depth understanding of how you can implement the right strategy for your product or service offering - ability to build capability internally and - a workbook of your own examples that have been worked through in relation to your own channels to market

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