EXPORT MASTERCLASS WORKSHOP - MARKET RESEARCH AND VALIDATION

Thursday 11 May 2017


Export Masterclass 

Join us for a half day workshop where we dive deep into the topic of market research and validation.  Our facilitator Dan Hansen from MSM Sales Specialists will provide advice based on your business/products.  A workbook will be provided for you to record and develop a strategy.   The workshop will cover these  key areas to enable you to undertake effective market research within your own business.In

In particular, we will look at the following in detail:
- Approaches to market research.
- Quantitative and qualitative research
- Defining your offering
- macro, micro and behavioural
- Balance score cards
- Refining your message or unique selling point
- Sources of data

The core objectives are to leave this session with:
- an in-depth understanding of how you can implement the right strategy for your product or service offering
- ability to build capability internally and
- a workbook of your own examples that have been worked through in relation to market research and validation

 

Date:

Thursday 11 May 2017

Time:

8am to 12pm

Venue:

EMA Business Hub, Room D Level 1, 145 Khyber Pass Rd, Grafton

Organised by:

Catherine Lye, ENZ Auckland Executive Officer
Email: Catherine@exportnz.org.nz
Phone: +64 21 636 219

Prices (per person):

Members: $110+GST

Non Members: $220+GST


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