BETTER EXPORTING SEMINAR - ROUTES & CHANNELS TO MARKET

Thursday 27 Jul 2017SeminarAuckland


Understanding different routes and channels into offshore markets can be very confusing.    Having a clear distribution strategy in all key markets is critical to your success.  

Online? Distributors or agents?  Joint venture?  Licensing?  or across a mix of channels?

To ensure the right strategy, it is important that you understand all of the options and how they can support long term sustainable growth for your business.

Ross Roof Group and LIC will share how they have applied best practice export principles in determining the optimum channel to market strategy for their business in a relaxed, less structured, interactive format.

Our presenters will cover:
- The different routes to market and how these support a customer's decision making process
- How traditional channels can be applied to your business
- How an exporter can effectively implement several routes to market at once
- Information around social and digital channels and how this can be used as a tool for success

Exporter case study:   Ross Roof Group and LIC will share their 'best practice' approach to    determining the optimum channel to market strategy.

Our presenters are:
Cameron Ross, Director Sales and Marketing, Ross Roofing Group
Trina Dunning, International Manager, LIC

InvivoDBWestpac

 

Date:

Thursday 27 July 2017

Time:

4pm to 6pm

Venue:

Ross Roofing Group, 1C Inlet Road, Takanini Auckland 2112

Organised by:

Tania Healey
Email: Tania@exportnz.org.nz
Phone: +64 274 422 294

Prices (per person):

Members: $55+GST

Non Members: $95+GST


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