EXPORTNZ MASTERCLASS - MARKET RESEARCH AND VALIDATION
Thursday 13 Jul 2017TrainingNapier
Export Masterclass #1:
Export Market Research & Validation
ExportNZ Hawke's Bay in partnership with the Hawke's Bay Business Hub are proud to launch the Export Masterclass series for 2017 – a new workshop style export education event. This will allow you to develop an in-depth understanding of the topic, to build internal capability and to work through your own examples for implementation within your specific business.
Join us for a 2 ½ hour workshop where we dive deep into the topic of offshore market research and validation. Our facilitator Dan Hansen from MSM Sales Specialists will provide advice based on your business/products. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to undertake effective market research within your own business.
In particular we will look at the following in detail:
* Approaches to export market research
* Quantitative and qualitative research
* Defining your offering
* Understanding and validating your target customer base
* Balance score cards
* Refining your message or unique selling point
* Sources of data
The core objectives are to leave with an in-depth understanding, building your capability and a workbook of your own examples that have been worked through in relation to market research and validation.
Come prepared with a product/service and an overseas market in mind that you want to export to or need assistance with – use the session to drive thoughts around your own product/service. Walk away with specific details around how you and your business can implement the right offshore market strategy.
Thursday 13 July 2017
2:30pm to 5pm
Hawke's Bay Business Hub
Phone: 835 2528
Learning and Development
Delivered through EMA, Business Central, CECC and OSEA. Select your region to find out whats happening.