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MARKETING

Each interactive module takes between 20 and 60 minutes to complete. From there, you will be able to customise and develop your own action plans.

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Positioning your business

Date Added: 27th April 2011

This online training module provides a tactical plan to let your potential customers know how you are positioned against the competition. Before you start spending money on marketing you need to decide where you want to position your company.
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How to target your marketing

Date Added: 27th April 2011

This online training module will show you how to carefully select the most lucrative targets for your business, instead of trying to target everyone. Successful small businesses thrive by carefully targeting certain people, businesses, or segments of a market, saving themselves time and money.
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Researching the competition

Date Added: 27th April 2011

This online training module shows you how to research your competition. If your competitors are still in business they must be doing something right and you can look at what they’re doing to sustain their business. But they may also be doing some things badly. You may be able to exploit these gaps to develop a competitive advantage.
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SWOT analysis

Date Added: 27th April 2011

This online training module shows you how to complete a SWOT analysis of your business. It’s easy to get caught up in the day-to-day running of your business and lose sight of the bigger picture. You need to periodically take an objective look at your business and think about how you can improve it.
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