Courses - Cultural Awareness in Foreign Markets

Who should attend?

All manufacturers or organisations considering entering into overseas trade as an Exporter.

What will I learn?

Productivity and business success in exporting is shared between product quality and business relationships. This course overviews and introduces attendees to a wide range of 'strategies' which will assist them to understand how culture influences business relationships, practices and policies. The course presents a broad picture of the major cultures New Zealand deals with within international trade. The various tips and checklists associated with this course will help alleviate the possible pitfalls that can await the unwary.

Workshop Content

• Why building business relationships is important in trade
• Recognising our own cultural assumptions - (hidden beliefs, cultural values)
• Understanding where the similarities are between our culture and theirs
• Stereotypes and prejudices
• Seeing the world through the eyes of other cultures
• Meeting and greeting
• Social etiquette and rules for personal space
• Cultural perceptions of time
• Taking account of communication styles.

Productivity Improvements (ROI)

On leaving this course you will be able to:

• Explain to others why cultural awareness matters in business
• Recognise your own cultural assumptions
• Explain to others the basic conventions of meeting and social etiquette and rules for personal space for a range of cultures
• Explain how you can adjust your communication style to suit other cultures.

 

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