Courses - Marketing Basics for Internet and On-line

Who should attend?

All those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.

What will I learn?

Too many people think that by putting up a website that business will start rolling in. This couldn't be further from the truth. Internet marketing is a science in itself and there are many things one needs to do to get people to your site. This course will introduce you to how to grow your business using the internet. You will start from "What should our website contain" to "How do I measure results".

Workshop Content

• What should your website contain
• What should I know about search engines?
• How customers use search engines
• Branding and personal branding on the internet
• How can I use email to promote products and services
• Using the internet to outsource good quality suppliers
• Developing an online advertising campaign
• Automating your marketing systems online
• Getting and using an email list
• Sponsoring a particular section of a site
• How do I measure results.

Productivity Improvements (ROI)

On leaving this course you will be able to:

• Explain how customers use search engines
• Explain the content necessary for a useful website
• Brand using the internet
• Develop an online advertising campaign
• Effectively use an email list
• Evaluate and measure results.

 

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