Courses - Making the Most of Trade Shows

Who should attend?

Anybody contemplating attending or developing a trade show exhibit.

What will I learn?

To be effective at trade shows requires great forward planning and skill. This course will provide you with a 'step-by-step guide' on what is required to effectively participate or even attend a trade show. Using this step-by-step guide will allow you to extract the most value from participating or attending them.

Workshop Content

Preparation:

• Identifying the opportunities offered by trade shows
• Developing an effective Expo Plan
• Exhibit design considerations
• Support material considerations
• Selection and training criteria for staff involvement.

On the day:

• What does 'attending' mean?
• Promoting and marketing your business
• Co-ordinating on-site arrangements.

Following up:

• Checking to make sure you met your objectives
• What reports should you compile?
• Implementing your follow-up programme.

Productivity Improvements (ROI)

On leaving this course you will be able to:

• Identifying the opportunities you wish to gain from a trade show
• Develop an effective Expo Plan using the 'step-by-step guide'
• Evaluate whether you met your objectives
• Implement a 'follow-up' programme.

 

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