Amazon & e-Marketplace Solutions Explained Workshop

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11 Nov | Auckland


Event Name:

Amazon & e-Marketplace Solutions Explained Workshop

Event Date:

11th Nov 2021 10:30am - 25th Nov 2021 12:30pm

Location:

Auckland

Venue:

via Zoom

Description:


Learn how you can access export & manufacturing markets through online marketplaces

COVID-19 has accelerated the growth of online sales with over 62% of purchases now via e-marketplaces. As consumers buying behaviour has significantly changed, going online direct to consumers is now challenging traditional export markets.

We have an opportunity for you and/or your team to discover how you can access export markets in a low risk and efficient way through online marketplaces. In this weekly 3-part series, Hamish Conway from Sell Global will show share new approaches to help you grow and expand your e-marketplace presence and produce results.

These workshops are relevant if you have products in export markets, and if you are already selling on e-marketplaces. Join us to map your pathway to successful e-commerce exports.


Workshop Details


Session 1: How Online Marketplaces Work and What Should You Sell?

Date: Thursday 11th November

Platform: via Zoom

Time: 10.30AM – 12.30PM (15 minutes break included)

  • Why selling on marketplaces is a key pillar of your online strategy in export markets
  • How your own direct to consumer website plays a key role in success on marketplaces
  • Which marketplaces to consider and in which countries. The Pro’s and Con’s of each
  • Finding the right opportunities to compete based on demand and market size
  • How the money works including fees and payment flow
  • How the logistics work for exporting to marketplaces and the fulfillment options
  • Compliance considerations for being able to sell in export markets

Presenters

Hamish Conway, CEO - Sell Global

Richard Wells, Account Director Sell Global


Session 2: Communicating the Value of Your Product and Brand on Marketplaces

Date: Thursday 18th November

Platform: via Zoom

Time: 10.30AM – 12.30PM (15 minutes break included)

When you are selling directly to consumers online, the importance and quality of your brand presence cannot be overstated. The transition from B2B to B2C selling is sometimes a challenging one as your brand messaging changes for converting the end consumer, not the distributor or retailer who has different motivations.

Because consumers can’t touch, taste, smell, or see your product up close, you have to visually build the vision and create the experience to help them ‘join the dots’, so choosing your product is the obvious choice.

  • The design component options you have on marketplaces and how to use them effectively
  • The Image stack concepts to tell the story of your brand and product
  • How to answer the unspoken concerns or objections that stop someone from buying your product
  • The importance of consistency in brand presence across marketplaces
  • How video can be used to enhance the buying experience
  • How to create the right product messaging, while also being relevant for the marketplace search algorithms

Presenters

Hamish Conway, CEO - Sell Global

Kirsten Bryce, Creative Director - Sell Global

Kylie Armstrong, Operations Manager - Sell Global


Session 3: Driving Sales Growth on Marketplaces and What Resources are Required to Run the Channels

Date: Thursday 25th November

Platform: via Zoom

Time: 10.30AM – 12.30PM (15 minutes break included)

This session will provide an opportunity for feedback from the first two online sessions. There will also be an opportunity to work on your competition research and product and brand messaging. Case studies and hot seats will help lock in the key principles.

There will also be training on what is involved in successfully running your marketplace channels.

  • How to get noticed on marketplaces
  • The advertising options on marketplaces
  • How to use your existing connections or digital and social assets to launch and grow
  • The day to day running of marketplaces and the resource required
  • Critical success factors for winning on marketplaces
  • How to leverage your knowledge into new products, new countries and new marketplaces
  • Where to start your marketplace journey based on your products

Presenters

Hamish Conway, CEO - Sell Global

Justin Cataldo, Advertising Director Sell Global

Kylie Armstrong, Operations Manager Sell Global


Presenters Details


Hamish Conway, Founder - Sell Global

Hamish Conway is a former Ernst & Young, Entrepreneur of the Year category winner.

He has worked closely with over 300 businesses to help them market and sell their products and services. This unique perspective of seeing the true inside workings of so many businesses has honed his ability to spot growth opportunities. From running his own 7 figure Amazon business in North America and UK and Europe, plus helping numerous brands on the same platform, he is perfectly set to help companies looking to successfully launch their products into the USA, Japan, UK, and Europe

Richard Wells – Account Director, Sell Global

Richard comes from a background of over 20 years in business development and marketing in the IT industry. He has worked for a variety of companies in Japan, the US and New Zealand, with a focus on developing and managing sales channels, acquiring strategic customers and sales and marketing planning.

Returning to NZ in 2014, he ventured into the world of e-commerce and Amazon, and has worked with a number of private label sellers to expand their businesses into the US and Japan. Richard’s international business journey has made him a strong believer in the ability of today’s technology to open international business opportunities, and he enjoys working with companies to develop their journey.

Kirsten Bryce – Creative Director, Sell Global

Kirsten is a Senior Graphic Designer with top-level experience in digital, print and product design. Prior to joining the Sell Global team, she worked as Head of Design for world-renowned photographer Anne Geddes.

As the Sell Global Creative Director Kirsten specialises in designing for eMarketplaces to create engaging content that drives conversion. Getting to know the clients and their products is an important part of the creative process and Kirsten always strives to create inspired visual media that is a true representation of both the products and the people behind them.

Kylie Armstrong – Operations Manager, Sell Global

Kylie has successfully been bringing products to market for over 25 years.

Coming from a background in Design and Product Development, she has worked inside several well known companies and brands to develop and sell products in Australia, New Zealand, Europe, UK and the USA, through retailers and ecommerce platforms such as Myer, David Jones, Spotlight, Briscoes, Bed Bath and Beyond, Amazon, Catch and eBay.

With extensive knowledge of the entire product lifecycle from concept through to launch and range expansion, Kylie thoroughly understands the needs of product based businesses and what it takes for them to become successful. Turning her attention to launching her own brand of products on Amazon in 2018, Kylie now also heads up Operations at Sell Global, sharing her lifetime of skills and knowledge with the team and clients.

Justin Cataldo – Advertising Director, Sell Global

Justin holds a Bachelor of Information Technology and has extensive experience in Windows and Linux System Administration and Business Analytics in the finance industry.

His core skills include Server Administration, Web Design and Project Management. Running his own Private Label Amazon business since 2017 resulted in further study of SEO and Digital Marketing with particular focus on Amazon PPC.

He enjoys the challenge of growing sales through data analytics and lateral thinking, and enjoys identifying sales trends and problem solving.


Pricing & Registration


        

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Auckland, Waikato & Bay of Plenty

11 November, 18 November & 25 November

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  • Member: $200.00 + GST
  • Non-Member: $400 + GST
  • Excelerator companies complimentary, please email thinesh@exportnz.org.nz

     

Contact:

Thinesh Ramachandran: thinesh@exportnz.org.nz

Register