Southeast Asia Market Readiness Programme

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6 Jun | Tauranga

Event Name:

Southeast Asia Market Readiness Programme

Event Date:

6th Jun 2019 9:30am-4:00pm




Smart Business Centre, 65 Chapel Street, Tauranga 3110


Strengthen your knowledge about doing business in, and with, Southeast Asia.

We are pleased to offer our members a complimentary, one-day workshop designed for exporters by the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE).

It has partnered with ExportNZ to deliver its Market Readiness Programme to businesses across New Zealand.

The Programme is an interactive, free workshop that will nurture and strengthen your curiosity about business opportunities in Southeast Asia. SEA CAPE provides you with the tools, strategies and mind-set needed for engaging with Southeast Asian markets.  During the day you can tap into the expert knowledge provided by academics and industry professionals. You’ll also benefit from networking with other individuals and businesses participating in the programme.

Programme content:

- Learn about the opportunities and difficulties of doing business in Southeast Asia

- Assess the economic development of the market and how it impacts on customer and consumer preferences

- Form a strategy to learn from your competitors

- Formulate, test, and reflect on your Southeast Asia strategy

The Southeast Asia Centre of Asia-Pacific Excellence was established by the New Zealand Government to enhance our engagement with the 10 ASEAN member countries and Timor-Leste.

Through its range of business, education and public engagement programmes it strives to build New Zealanders’ knowledge of the business protocols, economies, languages, and cultures of Southeast Asian countries.

ExportNZ Bay of Plenty has partnered with the Southeast Asia Centre of Asia-Pacific Excellence to bring you this event.

Cost (Members):


Cost (Non-Members):