SEA Market Readiness Programme - Gisborne

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SEA Market Readiness Programme - Gisborne

3 Oct |

Event Name:

SEA Market Readiness Programme - Gisborne

Event Date:

3rd Oct 2019 9:00am-3:30pm


Gisborne City Council


SEA CAPE Market Readiness Programme- Gisborne

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ cordially invite you to attend this great one day workshop. The SEA Market Readiness Programme aims to provide your business with the mind-set, assessment tools and strategizing preparation work needed for engaging in Southeast Asian markets.

You will have the opportunity to tap into the knowledge provided by experts and share experiences with other participants and network with subject matter experts, SEA CAPE network and each other.

Segment 1: Which market is right for me?

This segment highlights the key aspects of what is needed for assessing a country’s business environment from a practitioner perspective, with Southeast Asian countries as examples. Building on design thinking tools, it aims to capture the constant state of flux of Southeast Asian markets as they undergo deep social, economic, and technological transformations. The segment will also involve helping participants identify how Southeast Asian markets are different from the New Zealand context, with a focus on both the business environment and customer/consumer demographics and expectations.

Segment 2: Path to market

This segment will focus on deepening participants’ understanding of the potential of Southeast Asian markets in light of their own industry. Potential touchpoints for reaching out to customers in these markets will be offered. Market experts will be there to share their first-hand experience in the market and also the know-how on identifying local partnerships. Participants will then engage in synthesising the insights of the day to formulate a strategy for communicating their value proposition.


Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Dr Revti Raman is a Senior Lecturer in International Business at Victoria University of Wellington. Before joining Victoria University of Wellington in 2009, he worked at Auckland University of Technology, the University of Auckland, Punjab University and Guru Nanak Dev University. His major teaching and research interests are in the areas of international business and international management. Revti is a Fellow of New Zealand India Research Institute.

Dr Eldrede Kahiya is a Senior Lecturer in International Business at Victoria University of Wellington. Eldrede’s research interests centre on firm-level export development, national-level export promotion, internationalization of retail activities (from an emerging market perspective) and informal cross border trade. Prior to joining academia Eldrede spent a combined eight years as a practitioner in international logistics (imports/exports operations) and retail management. This work experience is spread across diverse environments which include Zimbabwe, USA, and New Zealand.

Cost (Members):


Cost (Non-Members):



Amanda Liddle, ExportNZ: