This event has passed.
China Strategy Builder
China Strategy Builder
China Strategy Builder
This workshop is now at full capacity. Due to popular demand in partnership with the North Asia Centre of Asia Pacific Excellence we will be running another two day workshop series on China Strategy Builder on the 30th April and 7th May. Please visit our website HERE for more information or to register.
Take the time to think about how your business can productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape. Our facilitators will also share changing consumer demand and insights from local business responses with regard to the Covid-19 crisis.
The main objectives are:
1. Picking the right place: location and channel.
2. Navigating the legal landscape: contracts and IP.
3. Keeping pace with the market: dynamic micro segmentation.
4.Update on the economic and trade situation in the country (China, Japan and SK),
5. Insights into the changing consumer demand and insights from local business responses with regard to the Covid-19 crisis.
Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.
Dates & Times:
Day 1 – Thursday 9th April 2020 –
Group 1 – 8.30am -12.00pm
Guest Speaker: 11.00am – 12.00pm
Group 2 – 11.00am – 2.30pm
Day 2 – Wednesday 15th April 2020
Group 1 – 8.30am -12.00pm
Guest Speaker: 11.00am – 12.00pm
Group 2 – 11.00am – 2.30pm
Guest Speakers:
Day 1
Mike Arand, China Business Development Advisor, New Zealand Trade and Enterprise
Mike has a long and proven experience of identifying and capitalising on global business opportunities. Prior to joining NZTE he has conducted business in over 40 countries around the globe and lived and worked in Japan, and the UK. After four years as NZTE Trade Commissioner in Shanghai, Mike returned to head up the Greater China team effort in New Zealand as China Business Advisor for NZTE. He sits on the board of Artemis Brands and also sits ex-officio on the New Zealand China Trade Association and Hong Kong New Zealand Business Association Boards, and on the Advisory board of the New Zealand Contemporary China Research Centre.
Facilitators:
Dr. Antje Fiedler
Dr. Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE. ​
Dr. Ben Fath
Dr. Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.
ExportNZ has partnered with the North Asia Centre of Asia-Pacific Excellence to bring you this event.
Virtual Workshop held via Zoom
