Japan Strategy Builder Masterclass

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Japan Strategy Builder Masterclass

18 Sep | Waikato

Event Name:

Japan Strategy Builder Masterclass

Event Date:

18th Sep 2019 - 25th Sep 2019




PwC, Level 4, Cnr Ward & Angelsea Streets, Hamilton


This workshop programme is devised by the Japan New Zealand Business Council, and the North Asia Centre for Asia Pacific Excellence, and offered in conjunction with ExportNZ Waikato.

Come and hear consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.

The workshop is an immersive, interactive learning experience for executives and middle management who want to make inroads or further their foothold in the Japan market. This provides a unique opportunity to reflect on their business moving forward.

You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market.

Check out what other exporters (Our very own Owen Boyes from Gallagher) have to say regarding this workshop https://www.youtube.com/watch?v=fjieTxAHHaA

Workshop programme:
Wednesday 18th September 2019 9am – 4pm
-   Evolving preferences in Japan
-   Engaging customers in Japan
- Learning from competitors in Japan
Wednesday 25th September 2019 9am – 3.30pm
-   Developing business partnerships in Japan


Dr Ben Fath, Senior Lecturer at the University of Auckland Business School

Dr Antje Fiedler-  Senior Lecturer at the University of Auckland Business School

Day 2 Guest Speaker: Jason Reeves, BNZ, Leadership / Strategy / Connectivity / Growth

Day 1 Guest Speaker: Todd Graydon, Global General Manager, Blunt Umbrellas

Cost (Members):


Cost (Non-Members):