Southeast Asia CAPE Vietnam Export Readiness Workshop

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Southeast Asia CAPE Vietnam Export Readiness Workshop

18 Feb | Waikato


Event Name:

Southeast Asia CAPE Vietnam Export Readiness Workshop

Event Date:

18th Feb 2020 9:00am-3:00pm

Location:

Waikato

Venue:

PwC, Level 4, Corner Ward & Angelsea Streets, Hamilton

Description:

Are you a NZ firm looking to engage in the Vietnam market?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has designed a Market Readiness Programme on doing business in Vietnam for New Zealand businesses.

This one-day workshop provides insights into the challenges and opportunities Vietnam presents for New Zealand businesses. The workshop is interactive and allows you to connect to other owners and managers of New Zealand firms with similar interests.

During the workshop, you will learn about:

  1. Vietnam’s macro and business environments
  2. Cultural challenges and challenges of conducting business for New Zealand organisations
  3. Developments in the Vietnamese market and implication
  4. Competitive dynamics in the Vietnamese market and how best to analyse competition

Facilitators:

Dr Michelle Renton is a lecturer at the School of Marketing and International Business at Victoria University of Wellington. Her research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong is a senior lecturer with the School of Accounting and Commercial Law at Victoria University of Wellington. Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012. Her teaching areas include financial accounting, financial statement analysis, research methodology, and finance at both undergraduate and postgraduate levels. Phuong is a member of both CA Australia and New Zealand (CAANZ) and CPA Australia, and has passed CFA Level 1 and 2 Examinations.

Through its range of business, education and public engagement programmes the Southeast Asia Centre of Asia-Pacific Excellence strives to build New Zealanders’ knowledge of the business protocols, economies, languages, and cultures of Southeast Asian countries.

ExportNZ Waikato has partnered with the Southeast Asia Centre of Asia-Pacific Excellence to bring you this event.

Cost (Members):

Complimentary

Cost (Non-Members):

Complimentary

Contact:

Janet Uttinger: Janet@exportnz.org.nz

Register