ASEAN Market Readiness Programme

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ASEAN Market Readiness Programme

12 Feb | Wellington

Event Name:

ASEAN Market Readiness Programme

Event Date:

12th Feb 2021 9:00am-3:30pm




Wellington Chamber of Commerce, Level 7, 3-11 Hunter Street, Wellington Central, 6012


Is your business looking to realise its growth potential by engaging with Southeast Asia? Do you want to strengthen your knowledge about doing business in and with Southeast Asia?

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has partnered with ExportNZ to offer the Market Readiness Programme (MRP) to businesses across New Zealand.

The MRP is a free, half-day workshop. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals.

Topics covered include:

- Common challenges in competing in Southeast Asia

- The compression of economic development

- Learning about a market by studying your competitors