South East Asia CAPE Market Readiness Programme – Innovation

This South East Asia Center for Asia Pacific Excellence Innovation (SEACAPE) event provides a customised Market Readiness Programme for small-to-medium enterprises interested in innovation in South East Asian markets. During this session you will learn key information on critical innovation ecosystems in South East Asia (SEA), and how your business can build competitive advantage during market entry and development.

The topics which will be covered include;

• Adapting your business model to suit SEA markets.
• Managing IP in foreign markets.
• The innovation ecosystems in SEA and importance of understanding competition.
• Strategies of NZ firms that have succeeded in SEA.

As a participating business, you will have an opportunity to tap into the knowledge provided by experts and share experiences with other participants. This is also an opportunity for networking with subject matter experts, other participating businesses and the SEACAPE networks.

This event is free to attend so if you are interested in exporting to, or doing business in South East Asia then this event is for you.

Wellington
Wellington Chamber of Commerce, Whero Room, Level 7, 3-11 Hunter Street