Singapore & Malaysia Market Readiness Workshop

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free online workshop focused on doing business in Singapore and Malaysia.

The Market Readiness Programme (MRP) provides participating businesses with the mind-set, assessment tools and strategizing preparation work needed for engaging in these markets. As a participating business, you will have an opportunity to tap into the expert knowledge of the facilitators and share your experiences with other participants.

The workshop is facilitated by:

Dr Fandy Tjiptono

Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington. Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia.His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.

Dr Michelle Renton

Lecturer at the School of Marketing and International Business at Victoria University of Wellington. Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Wellington School of Business and Government’s Top Lecturer by VUW’s Student Association in 2018.

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