Lance Sheppard - Chair Power Technology ASEAN Ltd

Lance Sheppard

Director International Business Development

Lance has had an extensive and successful internationally focused career in the areas of market and opportunity identification and validation, network development, creation and implementation of market growth and channels to market strategies and JV and partnership establishment, across the marine, aviation, telecommunications and energy sectors. He has provided and been involved in implementing business development and growth initiatives for and with private companies, local authorities, central government agencies, both locally and internationally, international corporates and the US Homeland Security Procurement Division in a career that has spanned Europe, USA, Middle East and Asia.

Lances career has seen him fill roles as a New Zealand Trade Commissioner in the US tasked with establishing NZTE's successful Beach Head initiative, project initiator and lead for the conversion of a NZ military Air Force base back into local council and private hands, founder of 2 internationally focused business, one which won the Supreme Exporter of the Year award, and currently is responsible for identifying, structuring and delivering market opportunities in Indonesia and across the ASEAN market in the Renewable Energy sector.  Lance has also served on boards for corporate and international organizations.

Mike Riley - Deputy Chair Compac

Mike Riley


Mike Riley has been CEO of Compac Sorting Equipment since February 2015.  Compac is a global leader in the development, manufacture and supply of smart produce handling solutions and equipment to packing operations around the world.

Previously, Mike was the CEO of Endace (LSE AIM: EDA) where he oversaw Endace's successful transition from component supplier into a provider of complete network recording solutions and services. During his tenure as CEO of Endace, Mike helped the company increase its annual revenue by roughly 400 percent. Endace was acquired by Emulex Corporation (NYSE: ELX) in February 2013 for NZD156M in cash.

Prior to moving to New Zealand and joining Endace in 2006, Mr Riley was based in Boston Massachusetts and served as Vice President of Marketing and Strategy at Network Engines, Inc., (NASDAQ: NENG) a leading manufacturer of server appliances for the security and storage networking market. In this role, he led Network Engines' product management, marketing, strategy, investor relations and corporate development initiatives, including the launch of the NS-series family of multi-functional security appliances designed in partnership with Microsoft. Before Network Engines, Mr. Riley served as Chief Marketing Officer at Sonexis, Inc., and Senior Vice President of Worldwide Sales and Marketing at Artel Video Systems, Inc.

Mr Riley is originally from the UK and holds a Bachelor of Science with Honours degree in electronic engineering from the University of Southampton, UK.

Alex Larsen Air New Zealand Cargo

Alex Larsen

Regional Manager Cargo - New Zealand and Pacific islands

Alex Larsen is the Regional Manager for New Zealand & Pacific Islands for Air New Zealand Cargo. Within New Zealand, Alex and his team work alongside both Freight Forwarders and NZ Exporters alike with the clear agenda of supercharging the export success of New Zealand. Prior to working with Air New Zealand, Alex held several leadership roles within the Media Industry, and has spent the last decade advising NZ businesses on marketing and advertising strategy.

Andrew Wilson BECA

Andrew Wilson

General Manager International

Andrew is General Manager of BECA's international business covering companies and projects across the Asia Pacific region.

Bob Walters FRAMECAD

Bob Walters


Bob Walters is a Director of FRAMECAD and a very experienced exporter with over forty years international business involvement though having been a member of ExportNZ National Advisory board, CEO of ExportNZ, International General Manager of Building Products for Alex Harvey Industries (now part of Carter Holt Harvey and Fletcher Building), GM of Feltex Carpets, Corporate Brands Manager and later Regional Development Manager, European Region for the NZ Dairy Board.

Carole Wright NZ Trade & Enterprise

Carole Wright

Customer Director

Carole Wright has more than 20 years' experience in management and business consultancy roles, with an extensive knowledge of both the business development and exporting needs of SME firms. During her career with NZTE she has enjoyed secondment opportunities into both the private sector and overseas postings to Australia and the UK.

David Wishart NZCTA

David Wishart

Executive Director

David Wishart is the Executive Director of the New Zealand China Trade Association (NZCTA).

An experienced business consultant based in Auckland he specialises in assisting New Zealand companies focussed on global trade.

With over 20 year's business experience, across a number of sectors, David specialises in the creative sectors (fashion, textiles, apparel & publishing), IT (software, SaaS & POS), Waste/Quarry/Logistics sectors and exporting and doing business in Australia, Argentina & Asia (in particular China).

He has managed mid-size New Zealand businesses and spent 10 years with the New Zealand Government's Trade and Economic Development Agency, NZTE. During this time, David was appointed as New Zealand's Trade Commissioner to Hong Kong (2005-2008) and managed NZTE's New Zealand based China team (2008-2010).

Since 2011, David has operated his own consulting business and has undertaken work/projects focussed on China, investigating New Zealand's capability in the Marine, IT, Health IT & Aviation sectors and managed the software division for a successful New Zealand engineering company.

Geoff Popham Burnard International Ltd

Geoff Popham

Business Development Manager

Geoff Popham is Business Development Manager at Burnard International Ltd, a New Zealand – owned, independent, transportation and international logistics supplier established in 1982.

A long career in worldwide seafreight shipping and freight forwarding, has enabled Geoff to offer specialist knowledge to New Zealand exporters in finding the most effective models for the supply chains of New Zealand's export business to the world – door to door.

Subjects such as cargo care, shipment timing, optimal container utilisation, temperature controlled shipping, oversize project cargo, and the ever more complex compliance issues associated with export transport – are within his ambit.

Graham Kearns Kearns Services Ltd

Graham Kearns


Graham has previously served as Vice President of the Barbados Chamber of Commerce, the Export Development Agency, on the Board for the ASEAN NZ Combined Business Council, Chair of ExportNZ Auckland for 5 years, and a member of the EMA Policy and Manufacturers' Forums.

Graham's career has ranged across a variety of general and international management roles, including corporate experience within the AHI, Fletcher and Brierley groups, before setting up and advising companies in a consultative capacity. He has recently concluded a contract as Executive Director, New Zealand China Trade Association (NZCTA).

Graham Painter Trade Consultants

Graham Painter


Graham's expertise is extensive and wide-ranging. He has advised companies, governments and industry organisations on all aspects of trade in many jurisdictions including Australia, Canada, China, Egypt, the European Community, Japan, Korea, Malaysia, New Zealand, Thailand and the US.

Graham was involved in the Uruguay Round of trade negotiations from 1991 to 1994 as private sector trade policy adviser to the New Zealand Minister for Trade Negotiations. He was a board member of the New Zealand Trade Negotiations. He was also a board member of the New Zealand Trade Development Board from 1991 to 1998, and was a member of the Manufacturing Advisory Group assisting the New Zealand Minister of Commerce from 1991 to 1996.

In recent years he has been involved in the development of APEC trade policy.

Graham has had critical involvement in developing Trans-Tasman Rules of Origin. He participated in the development of ANZCERTA (commonly known as CER). He also has vital practical experience applying the North American Free Trade Agreement rules of origin.

Graham Painter founded Trade Consultants Ltd. in 1972 and the firm rapidly emerged to become the leading provider of customs, anti-dumping and related trade advisory services in New Zealand, Australia and other countries in the Pacific Region to both private firms and government.

Greg Edmonds Air New Zealand Cargo

Greg Edmonds

Export Channel Manager

Greg is part of a wider Cargo team of 320 dedicated to supporting the movement of international freight. His current role has seen him occupy positions on the Canterbury Regional Advisory Committee together with the Export New Zealand Executive.  He has a passion for exporting and believes that a strong and successful export community is critical to Air New Zealand's success and the continued success of the country.Greg is a proud Air New Zealander and Kiwi"

Heather Baigent (Honorary Life Member) Interact Consulting

Heather Baigent


Heather is a former teacher, diplomat and corporate international manager. Her diplomatic career included postings in Samoa, Indonesia and as Deputy Head of Mission at the New Zealand Embassy in China.  She subsequently spent five years as International Manager for New Zealand's technical accreditation authority, International Accreditation New Zealand (IANZ), including serving on a number of international and regional accreditation committees.  In 1999, Heather established her own international consulting business in trade facilitation, specialising in technical barriers to trade.  Over the past twenty years, she has served on the executive of a number of export-related business councils and, in 2013, was elected as the first Honorary Life Member of the Executive of the Auckland Branch of Export New Zealand.  She has also served on the Boards of not-for-profit organisations and is a member of the Institute of Directors

Ian Clark Villa Maria Estate

Ian Clark

Export & PR Director

Ian has been associated with the drinks industry since 1955, and on a full time basis since 1965. He was a National wine judge for about 15 years and worked part of the vintage at Penfolds Wines in the Barossa Valley and at the McGill winery in 1967.

In the 1970's Ian co-owned a wholesale wine and spirit business in Hawkes Bay and later that decade and into the 1980's re-established Mission Vineyards as a commercial operation.

Ian joined Villa Maria Estate around 30 years ago.

Ilya Ruppeldt Golem Productions Ltd

Ilya Ruppeldt


Ilya started his professional career as a TV producer in the mid 1980s in Europe, where he was also involved in several international co-production projects. He was also Head of International Relations and later CEO of the Slovak Film Association. In the 1990s he moved to the advertising / marketing communications industry when he worked as Creative Director for then biggest European ad agency; EURO RSCG (now called Havas). In 1997 he moved to New Zealand.

Before establishing his own boutique media production company Golem, he accepted a variety of media teaching jobs as well as Head of Studio at Design Print. During last 15 years Golem executed a wide variety of jobs for its corporate clients such as Beca, Pernod Ricard, Holcim NZ, Carter Holt Harvey, Tile Warehouse, and TV stations all over the world (NBC, BBC, Czech TV, Slovak TV, TV3, Maori TV, Discovery Channel).

Jane Finlayson Auckland Tourism, Events and Economic Development (ATEED)

Jane Finlayson

Manager Business and Enterprise

Jane leads the team that assists Auckland businesses to grow and innovate. The team members consist of Business Growth Specialists,, R&D Advisors and Business Growth Co-ordinators who are based in the local hubs at Orewa, Constellation Drive, Henderson, Highbrook and Quay Street. This team delivers the Regional Partners Programme in Auckland on behalf of NZTE and Callaghan Innovation, connecting businesses to people and resources to support growth and innovation.

Jane has more than 25 years of experience in sales, marketing and management in both multinational corporate and SME environments. This background lead her into consulting to accommodate family commitments from there she founded and built her own marketing consultancy company for a number of years. In conjunction with her husband, this broadened into SME business mentoring and printing, giving a practical understanding of the challenges and opportunities afforded a wide range of business owners. She is active in governance roles on the boards of Sport Waitakere and Orewa College.

Jon Clausen Fisher & Paykel Healthcare

Jon Clausen

Regional Manager Asia

Jon Clausen became the Regional Manager for Asia in 2012. He joined Fisher & Paykel Healthcare in 1995, and has had varied sales, marketing and management roles. He has significant experience in exporting hi-tech products, new product introduction and people management.

Kirsty Reynolds SaltRiver Industries Ltd

Kirsty Reynolds

International Business Development & Investor

With a strong international sales background across a range of industries from perishable to manufactured products Kirsty Reynolds brings a wealth of knowledge and proven export experience to the Auckland Executive of ExportNZ.

International clients have included agents, distributors, wholesalers, food and beverage manufacturers as well as retail accounts.

Highly motivated with a real passion for New Zealand and developing our export capability Kirsty has developed sales into a variety of markets including: The Pacific (with a particular focus on New Caledonia and French Polynesia), South East Asia, Japan, Australia and the USA.

A confident communicator and culturally sensitive linguist Kirsty is bilingual in French and speaks conversational Japanese enabling her to develop enduring customer partnerships.

Kirsty is committed to grow New Zealand's exports and is keen to empower and encourage other New Zealand businesses to export as well!

Liz Bell ASEAN NZ Business Council

David Catty

Executive Director

Liz has been Executive Director of the ANZBC since the beginning of 2015. She brings to the role a combination of both public and private sector experience.

Liz Bell has worked with the Pacific Economic Cooperation Council and previously, in Wellington, had International Trade Policy roles with NZ Customs , then the Ministry of Economic Development, where amongst other tasks, she negotiated the Rules of Origin for the NZ China Free Trade Agreement.

Michael Masterton EveredgeIP

Michael Masterton

Head of Commercial

Michael was the eighth hire and part of the senior management team at a start-up that grew to 7,500 people in just over eight years.

As the CEO of Asia and New Zealand (and one of New Zealand's youngest major CEO's) he guided the business to become one of New York stock exchange listed Omnicom Group's most successful and profitable acquisitions.

Since then he has founded a number of successful start-ups and turned around two mid-sized companies in logistics and FMCG, taking both from significant losses to profit within nine months. He is currently chairman of several private companies and a specialist law firm. Aside from his business interests he also assisted with the re-launch of the charity Big Night In and created The ASB Great Debate.

Nick Howarth Howarth Consultants Ltd

Nick Howarth


Nick's successful in-depth and practical experience of over thirty years in international market development and distributor management ensures clients the maximum return on their investment.

Prior to starting Howarth Consultants, Nick was Market Manager for Tru-Test Ltd with responsibility for exports to a number of countries and regions including Australia, North America, Asia and Europe. With excellent end-to-end professional connections, Nick can ensure all aspects of a distribution network perform as planned, working 'as one' for the exporter.

Having established and developed offshore distribution and offices, Nick and his team are experts when it comes to New Zealand Export sales and Product Development.

Nick is a member of the Export NZ Auckland Committee and an Export Mentor for the Export New Zealand 'Excelerator' programme.

Paul O'Brien Consultant

Paul O'Brien


Paul started his health care career with European Pharmaceutical Companies in 1977 in both sales and sales management, and then moved to a NZ Healthcare Company called PSM. Paul performed various functional roles in PSM including Sales & Marketing Manager, Operations Manager, Plant Manager, Amcal Board Member and finally GM Marketing. During this time Paul completed 9 continuous years at University part time, completing a Management Diploma, Marketing Diploma and MBA from Auckland University. In 2005 Blackmore's NZ Limited approached PSM to integrate this supplement company. This was a very successful J/V and allowed Paul to move from the "sickness" industry to "wellness". After 2-3 years with Blackmore's, Paul accepted a CEO role with Good Health Products Limited for 3 years then moved to Easiyo in December 2009 as their first professional CEO to consolidate the Westland 100% acquisition. In the 4 years with Easiyo Paul nearly doubled sales from $25m to $47m and significantly increased penetration in Asia as well as the EU. Paul planned the building of a new warehouse in 2012 and gained NZTE financial support for investment in China in 2013.

Stuart Wilson Endace

Stuart Wilson


Stuart has a management background in Engineering, Senior engineering, Directorial, VP, and CTO roles at GEC Research, Philips, Hewlett Packard, Agilent Technologies, Silicon Consulting Services, and now Endace Technologies. He is the Founder/Director of Silicon Consulting Services.

His technical background includes real time embedded software design and implementation for telecommunications control and signalling applications.

Fully custom ASIC design, including space based DSP systems, and commercial telecommunications systems. Substantial digital ASIC & FPGA design experience for ground based telecommunications systems, and system test applications.

Stuart is Currently responsible for the technical, and product direction at Endace Technology, world leaders in no compromise high speed data acquisition products.

Tim Jackson Baldwins Intellectual Property

Alex Larsen


Tim has represented clients before the Privy Council (then New Zealand's highest Court) and also before the New Zealand Supreme Court. His litigation and client advisory experience has primarily been directed to pharmaceuticals, veterinary medicines, chemicals and chemical processes, but has also included litigation in the mechanical field (sawmills). "Having taken cases right up to the Supreme Court, [Tim] has a useful top-down view of the litigation process. Conflicts aside, he makes for a brilliant strategic advisor, too." – IAM Patent 1000 2015.

Tim Jennison Academic Colleges Group

Tim Jennison

Chief Financial Officer

Tim is the CFO for Academic Colleges Group, New Zealand's largest private education provider.  ACG has schools in Vietnam and Indonesia and also enrols international students into its schools and colleges in New Zealand.

Prior to joining ACG in 2011 Tim lived in Asia for 15 years where he was the head of corporate finance in SE Asia for an international bank.