2016-2017 ExportNZ Bay of Plenty Executive Committee

Chairman of ExportNZ Bay of Plenty Executive Committee:
Dan Hansen -  MSM Sales Specialists

Dan Hansen


Dan Hansen is Managing Director of MSM.  MSM is a niche consultancy practise that specialises in delivering increased profitability through sales. From our offices in New Zealand and United Kingdom our objective is to help export businesses develop successful sales channels that are profitable and sustainable.  Since 2009 MSM has helped a wide range of exporters recognise the sales potential of their products in international markets.  MSM's approach combines strong strategic thinking and working closely with businesses to execute strategy at market level.  MSM's services consist of consultancy, commercialisation and market research and validation services. 

Approximately 90% of our work is focused helping organisations generate sales growth in export markets.  In particular Asia Pacific, North America, United Kingdom and Europe.  We work with a wide variety of clients from the manufacturing and distribution, building services, media, technology, business services and electronics sectors.  Since 2009 we have supported approximately $200m of gross sales revenue and in 2012 delivered average growth rates across our projects above 20%.

With over 20 years' experience in sales operations and commercial strategy, I have held Senior Management roles in New Zealand, United Kingdom and North America and have first-hand commercial experience in over 20 countries with many of the world's most recognised brands.  My personal experience includes growing multi-million dollar businesses in international markets, setting up multi-national distribution channels and sales teams, acquisitions, company restructures and managing intellectual property infringements.  Through MSM I am passionate about helping businesses grow export sales through focussed strategy and execution.

Outside of MSM I hold independent board membership positions and am a keen sailor and tramper.  Raised in the Bay of Plenty, I live in Tauranga with my wife Sharon.

Deputy Chair of ExportNZ Bay of Plenty Executive Committee:
This seat is currently Vacant

Adam Dyck - Surtees Boats

Adam Dyck


Surtees Boats was born in the early 1990s when Neil Surtees built his own aluminum boat to fish Whakatane's prolific offshore waters. Today, Surtees Boats manufactures in excess of 350 vessels a year for a growing number of fishing enthusiasts around the South Pacific. Export into Australia and the Pacific region comprises a significant portion of the business utilising a network of dealers in each region.

More to come shortly...

Angela Thomas - KPMG

Ange Thomas


At KPMG our purpose is to Fuel New Zealand's Prosperity. By helping our clients reach their potential, we will help to create a world-class business environment and a better future for all New Zealanders.

The Bay of Plenty is a thriving hub of export businesses with great ideas, commercial acumen and a world-class port and port services sector to assist them. KPMG Tauranga is proud to be working with, and supporting the growth and development of, these businesses in the Bay. We combine our local knowledge with our global expertise to bring the best insights and advice to businesses in the Bay of Plenty.

KPMG Director Angela Thomas has 20 years' experience working in commercial industry both here in our local export environment and overseas. As a specialist management accountant, Angela has a strong background in financial management and business development, and works closely with a range of clients from start-ups to well established exporters. She is passionate about ensuring businesses have access to the right quality information in a timely manner to enable business owners to make better business decisions.

Anne Young - Education Tauranga

Anne Young

Regional Manager

Anne Young is the Regional Manager of Education Tauranga, a membership organisation of educational institutions (primary to tertiary) within the Tauranga region who are involved in export education.

As Regional Manager, Anne is tasked with raising the profile of export education in the region and ensuring the growth of international students who choose the Tauranga region as their study destination. These goals are aligned to the wider New Zealand Government goals, where the aim is to double the value of the export education sector in New Zealand to $5 billion by 2025.

Anne has worked in the export education sector for 18 years and been involved in extensive international student marketing and recruitment in South East Asia, North Asia and the USA. Anne has a good understanding of many of New Zealand's major export markets and can offer insight and advice on targeting new markets to other members of the Executive.

In addition, Education Tauranga can assist export companies with obtaining volunteers or part time workers from their international student/parent population who can provide relevant first-hand knowledge into their respective countries which may be of use to companies looking to export there.

Annette Webb - Mainfreight Air & Ocean

Annette Webb

Tauranga Branch Manager

Mainfreight is a Global Supply Chain business with 5771 team members in 233 branches around the world. Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies in the world with revenues in excess of $1.9 billion.

Mainfreight Air and Ocean NZ has 14 Branches in New Zealand and Air and Ocean Branches in Australia, USA, North and South East Asia and Europe.

Working under the Mainfreight Air and Ocean brand, Annette has held a variety of roles in her 16 year career to date with Mainfreight, a Licensed Customs Broker, Sales, Customer Services Management, Training/Auditing & Compliance, Project Management offshore & Key Account Implementation and Management.

In September 2013, Annette relocated from Auckland and was appointed as Branch Manager for Mainfreight Air and Ocean Tauranga. Mainfreight Air and Ocean Tauranga boasts a team of 15 highly skilled, experience and passionate team members servicing Customers in the Bay of Plenty region for  Import, Export, Customs Brokerage services and specialist Export Documentation requirements.

Annie Hill - Priority One (Co-Opted Exec Member)

Annie Hill

Communications/Project Manager

Annie Hill is Priority One's Communications/Projects Manager. Priority One is the economic development agency for Tauranga and the Western Bay of Plenty, established by the business community and part funded by business membership. It is also contracted to deliver economic outcomes by Tauranga City and Western Bay of Plenty District councils. Priority One's focus is on making the sub-region the business location of choice, resulting in a highly productive, competitive, export-based economy that attracts talented, skilled and creative people and the businesses that need them. 

Annie's role includes project-based research and analysis, cluster group facilitation, strategic plan delivery, economic monitoring and local government relationships. Her experience includes management support roles both in New Zealand and overseas. She also has a strong background in local government, particularly in the areas of finance, strategic planning and contract management. She keeps the Export NZ BOP Executive informed on issues relating to economic development, as well as bringing strong linkages to local and national networks to the table.

Bevan Jelley - NZ Avocado

Bevan Jelley

Marketing Manager

New Zealand Avocado is the peak body for avocados in New Zealand and includes the NZ Avocado Growers' Association Inc. (NZAGA) and Avocado Industry Council Ltd (AIC). We work with New Zealand avocado industry stakeholders to set export standards, facilitate market access, promote New Zealand avocados in export markets and provide technical information to New Zealand avocado growers. New Zealand Avocado undertakes R&D to improve quality, supply chain efficiency and on-orchard productivity.

New Zealand's avocado industry is in a great position to realise exciting opportunities for growth in both sales and productivity, thanks in part to the new Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries.

New Zealand Avocado's five year 'Go Global' partnership aims to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. The programme aims to transform New Zealand's avocado industry from reliance on one market to a globally competitive, high value, sustainable export industry.

Bevan is the Marketing Manager for New Zealand Avocado and project lead for market development objectives of the PGP programme. Bevan has experience in global market demand modelling, market and consumer research, collaborative marketing strategy and implementing promotions programmes both domestically and offshore. His previous experience includes marketing roles in the UK and Australia and a year living and working in South Korea.

Michael Sievwright - Trimax Mowing Systems

Chief Executive Officer

Clare Swallow - Cucumber

Clare Swallow

General Manager

Cucumber uses technology to solve their customers toughest challenges. Export specific services provided are enterprise web (digital strategy, content strategy, integrated website development, analytics and optimisation) and business optimisation services (data dashboard development, BI, custom software).

Clare is an expert in digital strategy, digital execution, technology strategy, marketing and customer engagement. Clare brings to the ExportNZ BOP executive cCommittee a view of future disruption as a result of technology that exporters and other businesses should be looking to take advantage of, or at least be aware of. Clare has practical, current experience helping large New Zealand businesses define, design and develop their digital presence.

Daniel Faris - Locus Research

Daniel Faris


Locus Research are a full-spectrum product development and commercialisation agency. This means that they research, develop and design products in collaboration with their clients, with the view of bringing these new products successfully to market.

Daniel's skills are in programme and project management, product commercialisation and design management. Daniel brings to the ExportNZ BOP executive committee a commercially orientated view on the development of the Bay of Plenty export market, with a particular focus on innovation, product development and design.

Daniel lives in Tauranga with his wife and two young children and cares deeply about the future of the city and region.

Luke Jellett - Comvita New Zealand

National Supply Manager

Comvita is a publicly listed (NZX:CVT) natural health products company founded in 1974 in Paengaroa, Bay of Plenty. The company was founded by Claude Straford and Alan Bougen with the aim of helping people to lead natural, healthy and vibrant lives. Today Comvita is the largest apiary business in New Zealand with over 30,000 hives and exports products globally through a mixed model of both wholesale and direct-to-consumer, through Comvita branded retails locations and seven country specific eCommerce websites and third party outlets. Comvita has over 500 staff located in New Zealand, Australia, Hong Kong, Japan, Taiwan, South Korea, the United Kingdom and the USA.

Duncan Catanach - New Zealand Trade & Enterprise (Co-Opted Exec Member)

Duncan Catanach

General Manager - ICT

New Zealand Trade and Enterprise (NZTE) is the Government's international business development agency, supporting New Zealand companies in 48 locations around the world. Our role is to increase New Zealand companies' international success, by helping them boost their global reach and build capability.

Duncan is a Customer Manager based in NZTE's Tauranga office.  Duncan works with a portfolio of Bay of Plenty and Waikato food and technology companies to help them grow bigger, better and faster in international markets.  Prior to this role he was Trade Commissioner - West Coast US for four years based in Los Angeles where he managed a team of business development managers in LA and San Francisco.  He has also held roles in NZTE's strategy and technology teams and led NZTE's efforts in health technology globally for a number of years.  

Before joining NZTE, Duncan was a strategy consultant based in Melbourne where he worked with international companies in a diverse range of sectors.  Duncan also spent ten years as a full-time professional classical musician, performing as Principal Timpanist with one of Australia's leading orchestras, the Tasmanian Symphony Orchestra.

Duncan moved to Tauranga in July 2014 with his wife, Deborah Crowe (a technology entrepreneur and business advisor) and son and they are loving living in the Bay.  In his spare time you can find him spending time with his family in the great New Zealand outdoors (skiing, biking, white-water kayaking and walking) and practicing and teaching yoga.

Gavin Frost - Beca

Gavin Frost

Regional Manager

Beca provides engineering and associated design and project management services from 17 offices in 7 countries with 3000 staff.  Projects have been successfully completed in more than 70 countries, for clients ranging from governmental to commercial, industrial and also private sector clients.  Beca's international work has been recognised by NZ Trade and Enterprise with the 2009 Judges Supreme Award.

Beca's Tauranga office has a strong export focus and is currently providing engineering, architectural and planning professional services on projects across a number of countries.  Projects range from schools and hospitals in the North Pacific to infrastructure and planning projects in Fiji, Samoa and New Caledonia to industrial projects in Thailand, Australia and Indonesia.

Gavin is responsible for overall management of Beca's business in the Bay of Plenty and Waikato which is delivered by 230 staff.  He has worked in Australia, Malaysia and Indonesia and completed numerous projects from NZ and Australia for International clients.

Gavin brings a sound understanding of international engineering consulting and the challenges facing NZ companies in delivering value to clients in other parts of the world.

Gerald Farmer - Bank of New Zealand

Gerald Farmer

Cashflow Solutions & International Trade Specialist

Bank of New Zealand has been at the forefront of New Zealand's banking sector since 1861 supporting businesses to grow and prosper. We remain committed to adding value to the New Zealand economy by assisting business owners to achieve their goals and maximise the growth potential of their businesses in a prudent manner.

I have over 30 years' experience in the financial services sector with a long standing passion for international trade. My trade finance experience coupled with a strong cash flow lending skill set, means that I am able to deliver innovative working capital funding solutions for the Bank's exporting customers.

In my role as the International Trade and Cashflow Solutions Specialist for the Bay of Plenty & Central Plateau Region I am privileged to work with customers across a diverse range of industry sectors providing them with timely quality risk management advice, and thereby mitigating the inherent risks in their trade transactions. This in turn assists with structuring their working capital facilities and enhancing their cash flow.

BNZ is one of the few New Zealand banks to maintain a full domestically based international trade service with international processing centres in Auckland and Christchurch.

I have served as BNZ's delegate on the Export Bay of Plenty Executive Committee since relocating to Tauranga in March 2013. As a key service provider to the export sector, and to the wider business community, I trust that our representation on the committee brings added diversity and a balancing perspective.

Greg Jarvis - Bluelab Corporation

Greg Jarvis


Bluelab Corporation Ltd designs, manufactures and markets a range of metering and control equipment for measuring and controlling parameters such as pH, conductivity and temperature. The products are sold mainly through global distribution partners, although a small percentage of product is sold directly to customers via our buy on line website.

The company exports its product range to USA, Canada, Europe, Australia and the Middle East.

Greg has been the CEO and major shareholder in Bluelab (and its predecessors) since 2000, in which time he has developed significant experience in all aspects of international business development. Recent activities include the formation of the Bluelab USA office based in California to enable a stronger in-market presence for the company in North America.

Ian Macrae - Page & Macrae Engineering

Ian Macrae

Managing Director

Ian Macrae is the Managing Director of Page Macrae Engineering, an engineering company that was co-founded by his father in 1955.  The company currently employs a team of over 150 staff and exports to many countries including Canada, USA, Australia and the Pacific islands with the main line of products exported being material handling equipment.

Ian has a NZ Certificate in Mechanical Engineering and has travelled and worked overseas extensively.  Ian has many other interests including investments in Titanox Development Ltd, which has a hi-tech method of producing hard but lightweight titanium alloys and is the Director of TiDA facilities located at the Polytechnic.

Jacob Darling - Darling Group

Jacob Darling

National Sales & Marketing Manger

Jacob Darling was appointed to the role of GM Group Sales and Marketing for Katikati based fresh produce and horticulture company Darling Group in 2017. 

New Zealand avocado programmes to Australia and Asia are a major focus for Jacob. He is also responsible for continued new business development for Darling Group in the export of Australian produce; avocados, citrus, tomatoes and mangoes. 

Jacob has a sound understanding of global produce supply and marketing and is passionate about his role in obtaining the best values for growers. 

In the 2016-17 New Zealand avocado season, Jacob was based at Darling Group's produce wholesale and logistics company JH Leavy & Co. in the role of National Sales Manager. Jacob was directly responsible for Darling Groups' avocado programme into Australia which achieved a significant increase in retail business from 15%-65% as well as extraction of greater value for growers from the wholesale market. 

Jacob has a degree in Business Marketing from the University of South Carolina and has worked in sales for Tom Lange Co, one of the largest purchasers and distributors of fresh fruits and vegetables in the USA.

Kylie Boyd - Sharp Tudhope Lawyers

Kylie van Heerden


Sharp Tudhope has a long history of supporting BOP exporters, both as a sponsor of the "Exporter of the Year" award and through the various legal services provided to Exporters. They are a full service legal firm who has been around for more than 115 years providing commercial, property, employment and litigation solutions for exporters.

Export specific services include advising on funding arrangements; drafting Terms of Trade, Distribution Agreements, Licence Agreements and general supply chain contracts.

Kylie has been advising exporters for the past 10 years and has been involved in the establishment of distribution arrangements in a number of jurisdictions, most commonly Australia, UK and USA. Kylie also put in place multiple licence agreements, supply chain contacts and general terms of trade to suit the scale and needs of the relevant export business.

Kylie has a genuine interest in the development and growth of BOP exporters. She offers a different perspective to the challenges that face exporters and the potential solutions to those challenges. Kylie also has a strong background in matters of governance.

Mark Whitworth - Port of Tauranga

Mark Whitworth

Cargo Services Manager

Port of Tauranga is the natural gateway to and from international markets for many of New Zealand's businesses. The port's location is central to key export commodity services and has direct and dedicated access to New Zealand's largest import market, the capacity to expand our infrastructure, and unrivalled sea, road and rail connections.

A commitment to customer service and innovative shipping solutions has established the Port of Tauranga as New Zealand's largest and most efficient port. The port's key strength lies in our ability to grow to meet customer requirements and market demands. They have the land holdings to expand, and the integrity, innovation and commitment to meet customers' future needs.

With an extensive background in Exporting and Logistics, Marks role as Customer and Cargo Services sees him interacting with exporters on a daily basis. Mark enjoys the challenge of finding solutions to exporter's problems that enhance the logistics supply chain, minimise cost and maximise efficiency and service.

Peter Edmondson - Puma Dart Products

Peter Edmondson

Sales Manager

The Puma Darts story begins in 1972 – a small company based in Katikati, Bay of Plenty with big heart and some pretty ambitious dreams. Driven to try new things, they set out to make the game of darts more accessible, accurate and fun. They started designing products with a distinct difference, like the world's first bladed dart board. As the sport of darts increased in popularity over the years, so did Puma Darts who is now is a global leader in design, manufacture and exporter of high quality dart products. Still based in Katikati, they export to over 70 countries and are the appointed manufacturer of the Michael van Gerwen Darts Range, the current World Number 1. Puma Darts also takes great pride in sponsorship of the up and coming darts superstars through their worldwide Young Guns programme.

Peter Edmondson has a background in sales and marketing since 1999 within various industries including furniture and automotive. He has been with Puma Dart Products since 2012 years and has gained extensive first-hand knowledge of export markets, strategies and over-coming challenges around this. Peter spends 6-8 weeks a year travelling in existing and new and emerging markets. Peter has a keen interest in promoting the Bay of Plenty region, hailing from Tauranga, it is a region that is close to his heart. In his spare time he is passionate about Mountain Biking and spends time each year traversing New Zealand's more challenging cycle trails.

Rachel Lynch - Zespri International

Rachel Lynch

Senior Communications Advisor

With sales revenues of $2.26 billion in 2016/17, Zespri is one of the world’s most successful horticulture marketing companies and the Zespri brand is recognised as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 450 people in New Zealand, Asia, Europe and the Americas. Rachel Lynch joined Zespri in 2012 and works across Zespri’s communications, public relations and media engagement.

Robin Piggott - Dominion Salt

Robin Piggott

Export Sales Manager

Dominion Salt is a world leading manufacturer and supplier of salt products, including pharmaceutical, food, agricultural and industrial grade salt. The company exports to a worldwide market including Australia, South East and North Asia, South America and Africa. Dominion Salt has two plant locations, a refinery and Head Office at Mount Maunganui and a saltfield and refinery at Lake Grassmere in the Marlborough region. Dominion Salt operates a state of art Pure Dried Vacuum evaporator plant at Mount Maunganui, which supplies major local and multinational companies with high purity salt for export food manufacturing. In addition, Dominion Salt is the only manufacturer of pharmaceutical grade sodium chloride in the Southern Hemisphere. This product is sold mainly in South East and North Asia and is a growing market in South America. The company is now the dominant supplier into this market and now supplies sodium chloride for manufacture into injection, irrigation and dialysis solutions to a large range of customers including most of the major multinational pharmaceutical companies.

Robin has a background in manufacturing and has considerable sales experience both local and export. Robin has spent the last 25 years travelling to, and developing export markets, in the Pacific Islands, Asia and more recently South America. He has a wide knowledge of markets in a large number of countries and strategies for entering new markets. Robin is an active member of the New Zealand Shippers Council and is passionate about improving infrastructure, logistics and shipping efficiencies in order for New Zealand to remain competitive on the international market.

Steve Desmond - GreenMount Foods Ltd

Steve Desmond

General Manager

GreenMount Foods manufactures and exports value added food products from two manufacturing sites; Mount Maunganui and Hastings. They export to Australia, Singapore, UAE, China, Japan and Taiwan. They sell frozen meals in Australia and Japan and in all the other markets sell culinary stocks and glaces for chefs.

Steve brings 25 years experience in export business development and sales into food service, mostly in Asia but also the Middle East and USA. Both multinational and SME experience, including starting exports from a non exporting company. He has wide knowledge of export markets, operational, technical and market development and knowledge of complex food products.

Steve spend between 2 -3 months a year in the markets that sell to, mostly in Asia but increasingly the USA.

Daniel Ramsey - North Island Mussels Ltd

Daniel Ramsey

General Manager

North Island Mussels is a vertically integrated business, jointly owned by Sanford and Cedenco, which grows and processes NZ Green-Lipped mussels for export markets in the US, Europe and Asia. Coromandel mussels are processed into premium frozen Halfshell and mussel meat products at the processing facility in Greerton, Tauranga. The business employs a multicultural workforce of over 300 workers from 20+ nationalities and currently processes over 12,000 tonnes of mussels per year.

Daniel has a strong background in operations management and has built his career around FMCG food manufacturing. With experience in dairy, poultry and now seafood he has an excellent understanding of MPI export requirements, new product development and has a passion for operational excellence to develop World Class business operations.