Tru-Test wins tough test: Auckland Supreme Export Award

  • Date Added: 21st June 2013 from ExportNZ

  • Air NZ Cargo Export Awards Auckland 2013

    The New Zealand maker of scales for weighing cattle and meters for measuring animal milk output – Tru-Test Group – is doing such a fine job on distant shores with these and other agri-tech products that it has won the supreme award in the Air New Zealand Cargo ExportNZ Auckland Awards 2013.  The award was announced at a special event in Auckland on June 21st.

    The supreme winner, selected from amongst the winners of the categories outlined below, also won the Westpac Exporter of the Year (total sales over $25 million).

    A special presentation was made to Tony Nowell CNZM, as the NewstalkZB 2013 Exporters Champion. The award is made every year to an individual for services to exporters.  Mr Nowell's Queen's Birthday honour was for services to business.

    His present directorships are at Scion in Rotorua, and Wellington Drive Technologies and the FoodBowl in Auckland. He has contributed pro bono to many export-related and other not for profit organisations. He formerly held top and senior management roles in hotel management, L'Oreal and Sara Lee Corporation in Indonesia and Singapore, as well as chief executive of Griffin's Foods and Zespri International in New Zealand.

    The convenor of judges, Barry Squires, head of international banking at Westpac Institutional Bank said he found the quality of the entrants a tribute to New Zealand businesses and to "the ingenuity, courage, persistence, adaptability and enthusiasm of New Zealand exporters."

    He said this year the panel of judges was of exceptional quality and experience, including the CEOs of some of Auckland largest and most successful companies.

    "Their willingness to contribute their time and knowledge for the betterment of the export community is greatly appreciated," Mr Squires said. (The 21 judges for the Auckland export awards are listed here)

    Chairman of Export New Zealand, Auckland, Graham Kearns said once again he was amazed by the quality and variety of companies out in the export arena, taking calculated risks, pushing boundaries and achieving successes most New Zealanders know nothing about.

    "It is extremely important to recognise and publicise the achievements of these companies to honour them," Mr Kearns said.

    "The entries we receive each year reach ever higher quality standards and this year was no exception. The judges had great difficulty deciding on the finalists, the Category winners and the Supreme winner.

    "I congratulate all that had the courage to enter and tell their amazing stories, and especially the winners."

    The Supreme Award's prizes include attending an invitation-only CEO Forum organised by New Zealand Trade and Enterprise, and the pleasure of driving the latest E-Class Mercedes car for six months, courtesy of Coutts Mercedes, Newmarket.

    The winners of each Award category receive a supply chain management consultancy review offered by the Awards sponsors Air New Zealand Cargo, BDO, Westpac Institutional Bank, Baldwins Intellectual Property and Douglas Pharmaceuticals.

    The award categories winners and other prizes are:


    Westpac Exporter of the Year Award 2012 (total sales over $35 million)

    The Westpac Exporter of the Year is a company recognised for excellence in building extraordinary and sustainable export growth.

    Tru-Test Group – the world leading manufacturer of livestock scales and milk metering equipment.

    The other finalists in this category were:

    QBE Insurance

    QBE Insurance Exporter of the Year (total sales under $35million)

    A company recognised for excellence in building extraordinary and sustainable export growth.

    Best Bars – supplier of towing solutions and automotive  accessories, designing and manufacturing original equipment for a wide range of  motor companies and new vehicle distributors.

    The other category finalists were:

    • Events Clothing Company – design, manufacture and supply crew uniforms to superyachts and motor yachts.
    • The International Travel College of New Zealand – training courses for the airline, airport, travel and tourism industries.
    • Merlot Aero – Airline Operations Management software to forecast, organise, plan, predict, measure and report on activity to optimise daily aircraft and crew utilisation of airlines.


    BDO Food & Beverage Exporter of the Year

    Greenshell New Zealand – a vertically integrated, family-owned food  business engaged in farming, processing and marketing Greenshell(tm) Mussels  under the Ikana brand.

    Prize: $10,000 use of The Food Bowl processing technology.

    The other category finalists were:

    TNT Express

    TNT Express Emerging Exporter of the Year

    A company recognised for excellence in getting started to secure a sustainable export business.

    Kagi Jewellery – New Zealand designer jewellery brand  specialising in beautiful, versatile, affordable jewellery women love to wear.

    Prize: a Golem Productions Ltd 5-minute marketing video  valued at $5,000.

    The other category finalists were:


    Baldwins Intellectual Property Best Use of Commercialisation of Innovation

    A company recognised for excellence in the commercialisation of innovation to achieve a profitable and self-sufficient business.

    Southern Spars – designer and manufacturer of yacht masts, booms  and rigging.

    The other category finalists were:

    • Greenshell New Zealand – mussel farming and mussel products manufacture.
    • Phitek Systems – electro-acoustics (noise reduction technology incorporated into phone jacks and headphones).


    Endace Hi-Tech Exporter of the Year

    A company recognised for excellence in building extraordinary and sustainable export growth, working in the areas of electronic, computer software and hardware, IT systems or other products based on these technologies.

    TranscribeMe – offering new generation voice-to-text  transcription providing best-in-class accuracy, turnaround, and rates using a  hybrid speech model plus a crowd-sourced human transcriber platform.

    Prize: Three months at the Kiwi Landing Pad, Silicon  Valley, USA.

    The other category finalists were:

    • FuseLMS – tools to build and manage eLearning websites.
    • Vend – point-of-sale and inventory software for retail sales transactions usable on all digital devices.


    The Air New Zealand Cargo Auckland Export Awards are run by the ExportNZ Auckland based at the Employers and Manufacturers Association (EMA). All businesses with a base in Auckland are eligible to enter any of the six categories.

    Media contact

    For more information please contact Catherine Lye, ExportNZ Auckland Executive Officer:
    Phone: 09 367 0970
    Mobile: 021 636 219


    Air New Zealand Cargo Export Awards Auckland are proudly supported by: