Branding expert to speak at Hawke's Bay Export Awards

  • Date Added: 9th June 2016 from

  • Exporter and international branding expert David Boyd will be the keynote speaker at the Hawke's Bay Export Awards in July.

    The ASB awards will be the province's second. They debuted last year when Hastings furniture manufacturer Furnware won the top award. Entries close on July 1.

    ExportNZ Hawke's Bay Executive Officer Amanda Liddle says she's delighted to have David Boyd as the keynote speaker.

    "David has huge experience in the export space, primarily as a company director with a diverse background in manufacturing that is focused on international markets. He is a member of the New Zealand Advisory Board for NZTE's Beachheads programme, and a Board member of ExportNZ, so we're looking forward to him passing on some pearls of wisdom.

    "He's also closely associated with New Zealand's Winter Paralympic programme, so I'm sure his address will cover some wide areas including his team being involved in the Sochi 2014 Paralympic Winter Games."

    "Mrs Liddle said demand for tickets had been huge and the event had sold out already."

    Entries are open to exporters between Wairoa and Waipukurau. Awards to be decided are Napier Port Most Sustainable in Export Award, QBE Most Exciting New Product in Export Award, NZL Container Co Innovation in Export Award. The winner in each category will then contest the supreme award of the ASB Exporter of the Year.

    Other sponsors are New Zealand Trade and Enterprise, Trinity Hill, Pask Winery, Jetstar, OPure, Business Central and Grundy Productions.

    Entrants must have a minimum of $100,000 in export revenue, and must describe their company and its achievements in export. The judges will visit each entrant between 4 and 13 July as part of the judging process, and finalists will be announced on 14 July. The winners will be announced at a dinner in the Old Church at Meeanee on 21 July.

    The judges will be ExportNZ Hawke's Bay Chairman Alasdair MacLeod, NZ Trade and Enterprise Customer Director Amanda Martin, ASB Head of International Trade Mike Atkins, and Business Hawke's Bay CEO Susan White.

    About David Boyd
    He has been a director of a number of New Zealand-based companies and a US-based orthopaedic company, and has expertise in international branding and European markets. He is a founding shareholder and the R&D director of Foot Science International, the producers of Formthotics. In 2011 he and his family interests bought the other half of the company from his original partner. He is based in Canterbury, and has been involved since its inception with the Canterbury Development Corporation's Hi-Growth Launch Programme, which provides business owners and senior managers with guidance on topics focused on growth. He is a member of the New Zealand Advisory Board for NZTE's Beachheads programme, and is on the Board of Export NZ. He is a supporter of New Zealand's Winter Paralympic programme and is helping Adam Hall and Corey Peters prepare for the 2018 Winter Paralympics in Korea.

    For further information contact Amanda Liddle 027 705 4668