The growing importance of sustainability as a market driver in some of New Zealand‟s food and beverage export markets has led the Ministry of Foreign Affairs and Trade (MFAT) and New Zealand Trade and Enterprise (NZTE) to establish a quarterly reporting system for the sector, highlighting trends and issues in key markets.

“The ExportNZ 2012 Survey shows the majority of exporters are still in a positive frame of mind despite exchange rate challenges and the lacklustre growth affecting some parts of the world economy”, said Catherine Beard, Executive Director of ExportNZ.

The Food and Beverage Information Project is the first comprehensive overview of the state of New Zealand’s food and beverage (F&B) industry.

In late 2009 and 2010 the government made the decision to invest $22 million into the establishment of four regional export certified, open-access food development and commercialisation facilities. The purpose of these facilities is to support the food industry to improve new product development, innovation and financial performance of NZ’s food and beverage industry.

2011 Market Measures survey shows that our highest performing tech firms are succeeding by using a “back to basics” approach to sales and marketing and focussing on a select number of markets with a select number of products.

If you want to enter or strengthen your position in the world's No.2 economy, it's important to understand the huge differences between the Chinese and NZ markets. Market research from 66,000 people in 88 cities is now available, covering consumer behaviour, spending, lifestyle and media across all major industry sectors.

KATABOLT fast tracks Kiwi companies into overseas markets through relationships, distribution channels and channel partners. KATABOLT has a network of more than 100 high level associates in markets as far afield as North America, Europe, Russia, Asia and Australia. It draws on the international connections made through director Christopher Boys 20 years in international sales, his work as chair of Kea Auckland (the Kiwi Expatriates Association), and KATABOLT’s partnership with the ICEHOUSE, Auckland’s business incubator and development centre.

If you want to understand your customers, market research is a good tool. The companies listed here specialise in market research and are all members of the Association of Market Research Organisations (AMRO).

The year ahead looks bright. 66% of exporters expect an increase in export orders – just slightly less optimistic than 8 months ago.