Writing a brief can often be a very challenging and time consuming process - especially for first timers. However it is essential in order to get the best possible solution for your research needs. Here are some guidelines to help clients put together a great brief.

If you want to enter or strengthen your position in the world's No.2 economy, it's important to understand the huge differences between the Chinese and NZ markets. Market research from 66,000 people in 88 cities is now available, covering consumer behaviour, spending, lifestyle and media across all major industry sectors.

If you want to understand your customers, market research is a good tool. The companies listed here specialise in market research and are all members of the Association of Market Research Organisations (AMRO).

KATABOLT fast tracks Kiwi companies into overseas markets through relationships, distribution channels and channel partners. KATABOLT has a network of more than 100 high level associates in markets as far afield as North America, Europe, Russia, Asia and Australia. It draws on the international connections made through director Christopher Boys 20 years in international sales, his work as chair of Kea Auckland (the Kiwi Expatriates Association), and KATABOLT’s partnership with the ICEHOUSE, Auckland’s business incubator and development centre.

A Mount Maunganui based international full service market research consultancy that offers clients market research services focussed on unlocking business knowledge to improve business performance and profitability. We have significant experience within both the private and public sectors in New Zealand and Australia with large national and international organisations.

Access a basic profile of New Zealand's top 100 companies ranked by number of employees. Kompass has complete profiles of 15,000 NZ businesses including details on their activities, brands, people, products & services searchable by 30 different criteria. Top 100, Top 500, Top 1000: they've got it. Free trial available.

2011 Market Measures survey shows that our highest performing tech firms are succeeding by using a “back to basics” approach to sales and marketing and focussing on a select number of markets with a select number of products.

Mindsets conduct training seminars for businesses that are looking at expanding their domestic Asian clientele base, or undertaking business in China. Mindsets’ ‘cultural awareness’ courses are designed for a range of frontline/back office roles in import/export, hospitality, FMCG, financial and government sectors. Courses aim to build loyalty and sustainable relationships.

Here are some great examples of New Zealand firms winning NZ Government tenders and going on to succeed overseas, with the help of the Better by Procurement team at New Zealand Trade & Enterprise (NZTE).