When are you trying to build a business legacy and attract customers for life, brand is everything. A strong brand will increase the value of your business, give you more leverage in negotiations and help you secure a larger market share in your industry. Firmly establishing you brand in the marketplace also means your business becomes a more appealing investment opportunity should you decide expand or sell. This essential brand masterclass will explore the tools and strategies you need to create, deliver and build a lasting brand that stands out from the competition.

Venue: Zoom

We would love to see you and members of your team at our Creative Services meetup to chat openly with fellow New Zealand exporters. Presenters for the morning include Andrew Sharp, CEO of Bobux International. Along with two other exporters, he will give a COVID-19 update and share how they have managed to succeed globally through the application of best practice across all elements of their international growth strategy.

Venue: MS Teams

Take a day to think about how your business can productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape.

Venue: 145 Khyber Pass Rd, Auckland 1023

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free online workshop focused on doing business in Singapore and Malaysia. The Market Readiness Programme (MRP) provides participating businesses with the mind-set, assessment tools and strategizing preparation work needed for engaging in these markets. As a participating business, you will have an opportunity to tap into the expert knowledge of the facilitators and share your experiences with other participants.

Venue: 145 Khyber Pass Rd, Grafton, Auckland 1023

The Japan Strategy Builder aims to boost Japan market knowledge and cultural understanding held by New Zealand businesses seeking to either enter the Japan market, or expand their foothold there.

Venue: 145 Khyber Pass Rd, Grafton, Auckland 1023