24 Nov | Auckland
China Strategy BuilderEvent Date:
24th Nov 2020 9:00am-3:30pmLocation:
145 Khyber Pass Rd, GraftonDescription:
Take a day to think about how your business can productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape.
The main objectives are:
- Picking the right place: location and channel
- Navigating the legal landscape: contracts and IP
- Keeping pace with the market: dynamic micro segmentation.
Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.
Mike Arand has a long and proven experience of identifying and capitalising on global business opportunities. Mike spent four years as NZTE Trade Commissioner in Shanghai and prior to that he has conducted business in over 40 countries around the globe and lived and worked in the EU, Japan and China. Mike's last role was China Business Development Advisor for NZTE based in Auckland. Prior to joining NZTE, Mike led the development and entry into new markets and new business models for the global children’s wear brand Pumpkin Patch as the company grew to a $440m annual turnover.
Dr. Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.
Dr. Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.
Registration + tea & coffee
Capturing city level dynamics
How to connect with the new consumer
Guest speaker: Mike Arand
How to embrace the evolving retail landscape
How to adopt a market challenger mindset
China’s speed explored
Sarah Drinkwater: email@example.comRegister