Japan Strategy Builder Workshop Day 1

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16 Oct | Auckland

Event Name:

Japan Strategy Builder Workshop Day 1

Event Date:

16th Oct 2019 9:00am-3:00pm




145 Khyber Pass Rd, Grafton Auckland 1023


This workshop programme is devised by the Japan New Zealand Business Council, and the North Asia Centre for Asia Pacific Excellence, and offered in conjunction with ExportNZ Auckland.

Come and hear consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.

The workshop is an immersive, interactive learning experience for executives and middle management who want to make inroads or further their foothold in the Japan market. This provides a unique opportunity to reflect on their business moving forward.

Outcome: You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market.


Dr Ben Fath, Senior Lecturer at the University of Auckland Business School

Dr Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr Antje Fiedler, Senior Lecturer at the University of Auckland Business School

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE. ​

Guest Speaker:

Jason Reeves, Head of Export Business Development at BNZ, Bank of New Zealand

Jason heads up the Bank of New Zealand’s (BNZ) engagement with the export sector, supporting business to successfully land, launch and operate in international markets. Prior to joining BNZ, Jason was employed by New Zealand Trade & Enterprise (NZTE) and held the positions of New Zealand Trade Commissioner to Japan based in Tokyo and more recently, International Coalitions Manager and Industry Sector Lead based in Auckland. Before joining NZTE Jason spent eight years at Fonterra in the Supply Chain and Global Sales Division with a focus on the Asia Pacific region. Jason’s association with Japan spans more than 20 years and is a fluent Japanese speaker. Jason holds a BA (Japanese) from AUT and an MBA from Massey University and is highly excited about the future prospects of the Japan New Zealand relationship.

Programme of the Day:


Registration with tea, coffee and water


ExportNZ to welcome

Kathy McCombe – Programme & Event Manager


Introduction to Facilitator

  • Dr Antje Fiedler - Senior Lecturer, University of Auckland
  • Dr Ben Fath – Senior Lecturer, University of Auckland

Workshop starts – Session A


Morning Tea


Workshop commences – Session B


Guest Speaker

  • Jason Reeves - Head of Export Business Development at Bank of New Zealand




Workshop commences – Session C


Afternoon Tea


Workshop commences – Session D


Event Closes

Don't miss out - Register now!

Cost (Members):


Cost (Non-Members):