South East Asia Market Readiness Programme Workshop

You are here:

7 May | Auckland

Event Name:

South East Asia Market Readiness Programme Workshop

Event Date:

7th May 2019 9:00am-3:30pm




Are you a NZ manufacturing firm looking to engage with the Southeast Asia region? This workshop will give you insights about challenges and opportunities this region has to offer with a special focus on manufacturing businesses wanting to grow internationally. The workshop is interactive allowing you to connect to other owner-managers of NZ manufacturing firms, discussing how recent trends might affect your business and exploring how we might overcome challenges to realise growth. Specifically, the following themes are covered:

- Technological upgrading and innovation ecosystems in SEA - understanding the local competition

- Augmenting the business model to suit the SEA market

- Managing your IP

- Success strategies for manufacturing firms engaging with SEA.

Program of the day:

9:00am: Introduction

9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia

10.15am: Morning tea

10:30am: Business model innovation in Southeast Asia with a technology focus

11:15pm: Guest speaker: IP Lawyer from Baldwins Intellectual Property

12.00pm Lunch

12:45pm: Informal IP protection – exercise

1:45pm Afternoon tea

2.00pm: Case study : Western technology company in South East Asia

3.30pm: Workshop closes

To register for this workshop or further information please contact:

Kathy McCombe - Auckland Programme Manager, Export NZ


Mobile: 021 606 920