Latin America Market Awareness Workshop

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20 Feb | Bay of Plenty

Event Name:

Latin America Market Awareness Workshop

Event Date:

20th Feb 2020 9:00am-3:30pm


Bay of Plenty


Smart Business Centre, 65 Chapel Street, Tauranga 3110


The Latin America Centre of Asia-Pacific Excellence is delighted to announce the launch of its courses for exporters to Latin America.

We invite you to their course being held in Tauranga on February 20th.

The one-day workshop will target New Zealand business practitioners who would like to strengthen their existing Latin America capability, as well as those who have exported to other markets and now want to enter this region.

The workshop will be immersive, aimed at helping you identify areas of focus, develop and refine ideas, and discuss how those ideas can be turned into action.

At the workshop you will also:

- Hear from New Zealand businesses and market experts about how to do business in the region;

- Discuss practical market knowledge and the latest research;

- Refine your value proposition for the Latin American market and test your ideas with your peers;

- Explore the key elements of a marketing plan to reach your target customer segment; and

- Better understand how you can conduct consumer research in Latin America.


Dr. Ben Fath - PhD, Dipl. Kfm - Senior Lecturer, Graduate School Management, University of Auckland

​Dr Ben Fath is a Senior Lecturer at the Graduate School of Management. Ben's interest in growing New Zealand businesses stems from more than a decade of scholarship investigating innovation, internationalisation and competitiveness of NZ SMEs. He focus's on the evolution of markets, strategic management capabilities and evidence based decision making. In collaboration with scholars at the University of Cambridge and the University of Oxford, he has undertaken a series of studies in New Zealand and Europe to better understand how strategic thinking helps SMEs to thrive in changing environments. He currently teaches on the MBA program of the University of Auckland.

Dr Antje FiedlerPhD, Diplom-Kffr.

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

ExportNZ Bay of Plenty has partnered with the Latin America Centre of Asia-Pacific Excellence to bring you this event.

Cost (Members):


Cost (Non-Members):