South Korea Strategy Builder Workshop

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1 Dec | Tauranga

Event Name:

South Korea Strategy Builder Workshop

Event Date:

1st Dec 2020 9:30am-4:30pm




Smart Business Centre, 65 Chapel Street, Tauranga


In partnership with ExportNZ, the North Asia Centre of Asia-Pacific Excellence (NA CAPE) have designed a market readiness programme on doing business in South Korea for New Zealand businesses.

South Korea is a leading, often trendsetting, market in Asia. It is also New Zealand’s 5th largest trading partner. Yet, the market is evolving quickly and taking advantage of opportunities in this fast-paced environment demands proactive responsiveness of business practitioners.

This workshop provides an opportunity to gain and refine insights into this highly dynamic and complex market as well as to interact and share experience with NZ businesses and market experts. The workshop is an immersive experience where the latest market insights and case studies will be used to frame curate discussions about current and future opportunities. We will provide an overview on how the Covid-19 crisis is affecting business opportunities in South Korea.

Why should you register?

  • You will have an opportunity to apply market specific insights to your business.
  • It is an opportunity to extend your network, share ideas and refine your market knowledge though discussions with experienced executives.
  • You will gain valuable insights how other businesses have achieved growth in this dynamic market.

Guest Speaker:

Lewis Patterson, Director of Latitude

Lewis invests in and programmes designed to drive positive environmental change on both large and small scale. Having established Latitude 45 ( in 2007 and Latitude Inc. ( in 2010 he works with a team of inspired innovators for change. In recognition of his work in this space Lewis was given Honorary Citizenship of Seoul and Latitude Inc. was an Environmental Consultancy award winner in 2019. Lewis also has e xtensive trade, in market brand development and negotiation experience with global organisations, critical to ensuring genuinely good ideas are sustainable in all senses of the word.

This programme mainly targets NZ business practitioners who would like to further increase their knowledge about the South Korea market as well as those who have gained general exporting experience in other markets and now want to enter South Korea.


Dr. Antje Fiedler - Senior Lecturer - The University of Auckland

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalization of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Cost (Members):


Cost (Non-Members):



Rawenia Faulkner: