SEACAPE Market Readiness Programme - Vietnam

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SEACAPE Market Readiness Programme - Vietnam

20 Nov | Wellington

Event Name:

SEACAPE Market Readiness Programme - Vietnam

Event Date:

20th Nov 2019 9:00am-3:30pm




Wellington Chamber of Commerce, Whero Room, Level 7, 3-11 Hunter Street.


The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ cordially invite you to attend this great one day workshop focused on doing business in Vietnam.

The SEA Market Readiness Programme aims to provide your business with the mind-set, assessment tools and strategizing preparation work needed for engaging in Southeast Asian markets. This session will provide insights into the challenges and opportunities that Vietnam presents for NZ businesses, including culture, competitive dynamics, and the macro environment.

These topics that will be discussed include:

  1. Vietnam’s macro and business environments
  2. Cultural challenges and challenges of conducting business in Vietnam for NZ businesses
  3. Developments in the Vietnamese market and implications
  4. Competitive dynamics in the Vietnamese market and how best to analyse competition.

The panel of speakers will then be available to answer any of your questions relating to this exciting market.

Speaker bios:

Dr Benjamin Fath
Senior Lecturer at the University of Auckland Business School.
Ben teaches Research Methods on the MBA programme. Ben has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr Michelle Renton
A lecturer at the School of Marketing and International Business at Victoria University of Wellington. Michelle's research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truon
Senior lecturer with the School of Accounting and Commercial Law at Victoria University of Wellington. Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation.

Seats are limited so reserve your free place today.

Cost (Members):


Cost (Non-Members):